Continental Finance Credit Cards: Compare Cards, Fees and Alternatives
Terms checked: October 10, 2026. Card terms vary by offer. Confirm every number on your own application screen and in your cardholder agreement before you pay anything.
Continental Finance is a credit card servicer, not a bank. It markets and services unsecured Mastercards, including FIT, Surge, Reflex, Verve and Cerulean, that are issued by The Bank of Missouri or Celtic Bank. Milestone and Indigo are not Continental Finance cards. Fees, limits and availability vary by card and offer.
That first paragraph clears up the two mistakes that send people to the wrong page: assuming Continental Finance is the bank, and assuming every subprime Mastercard with a similar look belongs to it. This guide explains who Continental Finance is, which brands it actually services, what the official sample agreements say about cost, and when a cheaper route is worth comparing first.
Continental Finance Credit Cards at a Glance
Who it is: a company that markets and services cards for people with less-than-perfect credit. Continental Finance says it "provides services for your Account, but is not a bank."
Who issues the cards: The Bank of Missouri (Build, Cerulean, FIT, Matrix, Revel, Today, Verve) and Celtic Bank (Reflex, Surge), per Continental's own app disclosure.
What they share: unsecured, no refundable deposit, monthly reporting to Experian, Equifax and TransUnion, and fees that replace the deposit.
The catch: in the two official sample agreements reviewed, the purchase APR is 35.90% and fees are charged on a small credit line. On the $400 FIT sample, two years of scheduled fees ($469) exceed the credit limit.
What Is Continental Finance?
Continental Finance Company, LLC describes itself as one of America's leading marketers and servicers of credit cards for consumers with less-than-perfect credit. A company executive quoted by CardRates says it has been marketing, decisioning and servicing cards in the below-prime segment since 2006. It runs the customer-facing side: marketing, account management, the mobile app and credit-bureau reporting. It does not lend the money.
Do not confuse it with Continental Bank. NerdWallet points out that Continental Bank is a different company and a real bank that issues its own cards.
Does Continental Finance Issue Its Own Credit Cards?
No. Three separate parties are involved, and each answers a different question:
Continental Finance is the servicer. It handles your statements, payments, app and customer service.
The issuing bank (The Bank of Missouri or Celtic Bank) extends the credit. The bank is named on the back of your card and in your agreement.
The card brand (FIT, Surge, and so on) is the product name. Each brand can have its own offer tiers, limits and fee schedules.
Your cardholder agreement is a contract with the bank, not with Continental Finance. In the FIT sample agreement, the contract is "between you and The Bank of Missouri," and Continental Finance appears as the servicer and as an intended beneficiary of the arbitration clause. That clause lets you opt out by mail within 30 days after the agreement takes effect, so read it before you activate.
Which Credit Cards Are Associated With Continental Finance?
Continental's official site lists nine brands. Not all of them are open to new applicants, and the difference matters.
| Brand | Issuing bank | What the official page shows | Availability status I can support |
|---|---|---|---|
| FIT | The Bank of Missouri | "Apply Now" button; $400 initial limit; $95 processing fee | Appears open to applicants |
| Surge | Celtic Bank | "Apply Now" button; limit "up to $1,000"; Continental's "See If You Pre-Qualify" button links to this page | Appears open to applicants |
| Reflex | Celtic Bank | "Apply Now" button; limit "up to $1,000" | Appears open to applicants |
| Verve | The Bank of Missouri | "Accept Mail Offer" only; limit "up to $1,000" | Mail-offer path; no open application seen |
| Cerulean | The Bank of Missouri | Limit "up to $1,000"; no apply or offer button in the page text; sample agreements include rewards variants | Unconfirmed |
| Revel | The Bank of Missouri | Official page could not be opened; NerdWallet calls it invitation only | Invitation only (third-party report) |
| Matrix | The Bank of Missouri | Account-management page; no application section or credit limit shown | Unconfirmed; appears to serve existing cardholders |
| Build | The Bank of Missouri | Same account-management layout; no application section | Unconfirmed; appears to serve existing cardholders |
| Today | The Bank of Missouri | Official page could not be opened. Continental acquired the Today portfolio from Elevate/Community Bank; trade press reports the customer transition completed Feb. 25, 2024 | Unconfirmed |
Sources: Continental Finance brand pages; Continental's CFC Mobile Access app listing (issuer disclosure); NerdWallet; Electronic Payments International. "Appears open" means the official page shows an application button. It does not mean you will be approved or that your offer matches any sample.
Not in this list, on purpose: Milestone, Indigo and Destiny. They are serviced by Concora Credit (formerly Genesis Financial Solutions). They share banks with Continental brands (Milestone with The Bank of Missouri, Indigo with Celtic Bank), which is why people mix them up. Our own Milestone Mastercard review and Indigo Mastercard review cover those cards.
Continental Finance Cards Compared: Fees and Limits
Two brands have official numbers I could read in full. The rest rely on third-party reporting and are labeled that way.
| Card and evidence | Starting limit | One-time fee | Annual fee | Monthly fee | Purchase APR |
|---|---|---|---|---|---|
| FIT, $400 sample Official sample agreement M-141238, rev. 12/1/25 | $400 | $95 processing fee | $99 in year one, $125 after | $0 in year one, then $12.50 | 35.90% |
| Surge, $1,000 sample Official sample agreement M-141231, rev. 12/1/25 | $1,000 | None listed | $125 each year | $0 in year one, then $10 | 35.90% |
| Reflex Third-party (NerdWallet, updated Sep 29, 2026) | $300 to $1,000 | Not reported | $75 to $125 in year one; $99 to $125 after | $0 in year one, then $12.50 | Not verified |
| Verve Third-party (NerdWallet) | $300 to $1,000 | Not reported | $75 to $125 in year one; $99 to $125 after | $0 in year one, then $0 to $10 | Not verified |
| Cerulean Third-party (NerdWallet) | $300 to $1,000 | Not reported | $125 | None reported | Not verified |
| Revel Third-party (NerdWallet; Experian listing) | Up to $1,000 | Not reported | $75 to $125 in year one; $99 to $125 after | $0 in year one, then $0 to $10 | 35.90% fixed (Experian listing) |
| Matrix, Build, Today No fee data found | Could not verify fees, limits or APR. Check the sample agreement or your offer. | ||||
hree cautions. First, sample agreements show one offer tier each; your tier can differ. Second, NerdWallet's FIT line ($89 processing fee, $6.25 monthly fee, limit up to $3,000) conflicts with the 12/1/25 official sample ($95, $12.50, $400), so I used the official numbers. NerdWallet itself flags that some card info "may be outdated." Third, both official samples set the same 35.90% rate on purchases and cash advances.
Other costs in the official samples: a $30 one-time fee to add an authorized user; cash advances barred for the first 95 days; a cash advance fee of the greater of $10 or 3% (FIT waives it in year one); a 3% foreign transaction fee (FIT waives it in year one); a late-payment fee of up to $41 (the first late payment is the lesser of $30 or the minimum payment). The minimum payment is the greater of 5% of the balance or $45, or the full balance if it is $45 or less.
How the Fees Differ, and Why the Credit Limit Is Not Spending Power
Read the fee notice at the top of each sample agreement. It says some fees are charged before you use the card and "will reduce the amount of credit you initially have available." The agreements give their own examples:
FIT: a $400 limit leaves $301 available. The $99 annual fee is billed to the account at opening. The separate $95 processing fee is paid on top, before activation.
Surge ($1,000 sample): the $125 annual fee leaves $875 available.
Fees also carry interest if left unpaid. The agreement's average-daily-balance formula includes "Fees and Other Charges." At 35.90% APR, the monthly periodic rate is 2.9917%, so each $100 carried for a month costs about $2.99 in interest, before any fees. See how credit card interest works for the full mechanics.
How Much Could a Continental Finance Card Cost in the First Year?
The table below uses only the two official samples. Assumptions: you pay every fee on schedule, carry no balance, take no cash advances, add no authorized user, pay no late fees, and keep the account 24 months. No refundable deposit exists in either sample, so nothing is subtracted for one.
| Cost item | FIT ($400 sample) | Surge ($1,000 sample) |
|---|---|---|
| Cash you pay before activation | $95 processing fee | $0 |
| Annual fee billed at opening | $99 | $125 |
| Monthly fees, months 1 to 12 | $0 | $0 |
| Year-one fees | $194 (48.5% of the limit) | $125 (12.5% of the limit) |
| Available credit on day one | $301 | $875 |
| Annual fee, year two | $125 | $125 |
| Monthly fees, months 13 to 24 | $150 (12 × $12.50) | $120 (12 × $10) |
| Year-two fees | $275 | $245 |
| Two-year fees | $469 (117% of the limit) | $370 (37% of the limit) |
Arithmetic: FIT year one $95 + $99 = $194; year two $125 + $150 = $275; total $469. Surge year one $125; year two $125 + $120 = $245; total $370. A different offer tier changes every number. Do not add these to costs your own agreement does not charge.
Two things stand out. First, the cost does not fall in year two on either sample; it rises when the monthly fee starts. Second, the size of the credit line sets how heavy the fees feel. Paying fees on time does not raise your credit score by itself, and no score increase is guaranteed.
What Credit-Building Benefits Do These Cards Offer?
Continental's product pages say it reports payments monthly to Experian, Equifax and TransUnion. That is the real benefit: a reporting account where on-time payments and low balances can help your file over time. Read how that works in how credit cards build credit and the credit utilization ratio. On a $301 available balance, a $90 purchase already uses about 30% of it.
What the official samples do not promise: rewards on FIT or Surge, a path to a better card, or any credit-limit increase. The agreement says increase decisions follow federal law. A CardRates article quotes a Continental executive saying customers may be able to raise limits "in as little as six months," and NerdWallet reports a limit doubling after six on-time payments. Neither claim appears in the sample agreements I read, so treat an increase as a possibility, not a feature.
| Feature | What the evidence shows | Evidence level |
|---|---|---|
| Deposit | No security deposit mentioned in the FIT or Surge samples; fees replace it | Official |
| Credit bureau reporting | Monthly to Experian, Equifax and TransUnion (FIT, Surge, Reflex, Verve, Cerulean, Matrix, Build pages) | Official |
| Prequalification | Continental's home page offers a "See If You Pre-Qualify" button pointing to the Surge page. The pages I read do not say whether the check is a soft pull. An Experian listing for Revel says a decline creates no hard inquiry; that is not stated for other brands | Partly official; soft-pull status unverified |
| Decision time | FIT, Surge and Reflex pages say most decisions are instant, but some can take up to 30 days. Approved cards ship within three business days | Official |
| Rewards | None in the FIT and Surge samples. Cerulean lists "Rewards" sample agreements that I did not read | Official, partial |
| Checking account required | NerdWallet says you need one. I found no statement on the official pages I read | Third-party, unverified |
| Minimum score | None published. NerdWallet describes the audience as FICO 300 to 689; that is a description of the market, not an approval rule | Third-party |
| Credit-limit increase | No schedule or amount promised in the sample agreements | Official |
For how preapproval works across all issuers, see best credit cards with preapproval.
Who Might Consider a Continental Finance Card?
A Continental Finance card can fit a narrow group:
You have been declined for no-fee unsecured options and cannot spare a refundable secured deposit right now.
You can pay the up-front costs without borrowing, including the $95 FIT processing fee if you are offered FIT.
You will pay the full statement balance every month, so the 35.90% APR never applies.
You have read your own agreement and accept that the fees are not refundable, apart from the narrow refund windows in the agreement.
Who Should Compare Alternatives First?
Compare alternatives first if any of these is true:
You can come up with even a small deposit. A refundable deposit is a different kind of cost from a fee you never get back.
You expect to carry a balance some months.
You want rewards or a clear path to a better card. The official samples promise neither.
You would need to finance the up-front fees on the card itself.
For a cost-first comparison across the whole no-deposit field, see best unsecured credit cards for bad credit. For the deposit route, see best secured credit cards and the structural guide to secured vs. unsecured credit cards.
How to Check Current Card Terms Before Applying
Find the issuing bank on the offer. It must be named, and the agreement is with that bank.
Open the sample agreement on the brand's official page (for example FIT's page lists M-140411 and M-141238) and compare it with your own offer.
Add the real first-year cost: processing fee, annual fee, and any monthly fee that starts before month 13.
Confirm what lands on the card: which fees reduce your available credit on day one.
Check the refund windows. The FIT sample refunds the processing fee and initial fees if you have not used the card and have not paid after your first statement. It credits the annual fee if you ask to close within 30 days of the statement showing it.
Check the arbitration opt-out deadline. It is 30 days after the agreement's effective date, by mail.
Apply once. Compare first so you avoid stacking hard inquiries.
Existing cardholders can look up their agreement on Continental's cardholder-agreement page using the last four digits of the card, the last four of the SSN and a ZIP code or date of birth.
Which Site Review Should You Read Next?
| If your question is… | Read | Why it fits |
|---|---|---|
| "Is FIT worth the $95 up front?" | FIT Mastercard review | Full FIT cost analysis, complaints themes and alternatives |
| "Is Milestone a Continental card?" | Milestone Mastercard review | Milestone's own fees; serviced by Concora Credit, not Continental |
| "Is Indigo a Continental card?" | Indigo Mastercard review | Indigo's offer tiers; serviced by Concora Credit, not Continental |
| "What are all my no-deposit options, ranked by cost?" | Best unsecured cards for bad credit | Year-one versus year-two cost across six cards |
| "Can I afford a small deposit instead?" | Best secured credit cards | The refundable-deposit route |
| "What is the difference in structure?" | Secured vs. unsecured credit cards | How deposits and collateral work |
| "Will checking my odds hurt my score?" | Cards with preapproval | Soft-pull prequalification versus hard inquiries |
| "Is there a bank-issued option with a lower APR?" | Credit One Bank review | A directly bank-issued unsecured card, compared against Concora-serviced cards |
Alternatives Worth Comparing
No alternative is better for everyone. A secured card may be out of reach if you have no deposit, and a bank-issued unsecured card may decline you. The point is to run the numbers before choosing the card with the largest advertised limit.
Frequently Asked Questions
No. Continental Finance says it provides services for your account but is not a bank. The issuing bank is named on the back of your Mastercard and in your Cardholder Agreement.
According to Continental Finance's mobile-app disclosure, Reflex and Surge are issued by Celtic Bank, and Build, Cerulean, FIT, Verve, Matrix, Today and Revel are issued by The Bank of Missouri. Your own agreement governs your card.
No. They are not on Continental Finance's list of card brands. Both are serviced by Concora Credit, even though Milestone is issued by The Bank of Missouri and Indigo by Celtic Bank, the same banks that issue Continental Finance cards.
Fees vary by card and offer. The FIT and Surge sample agreements both include an annual fee, a monthly fee from the second year, and a 35.90% purchase APR. FIT also has a one-time $95 processing fee.
Continental Finance's product pages say it reports payments monthly to Experian, Equifax and TransUnion. On-time payments and low balances can help over time, but no score outcome is guaranteed, and late fees or unpaid balances can hurt.
The sample agreements say increase decisions follow federal law and promise no schedule or amount. A company executive has been quoted saying increases may be possible in as little as six months, so treat an increase as a possibility only.
No. NerdWallet notes that Continental Bank is a separate company and a real bank that issues its own cards.
Continental publishes sample agreements on each brand's page. Existing cardholders can look up their own on Continental's cardholder-agreement page. The disclosures on your application screen control your actual terms.
The Bottom Line
Continental Finance sells access, not savings. Its cards can give someone with damaged credit an unsecured, reporting account, and they can be one of the few options for a person with no deposit and no better offer. They also carry a 35.90% APR in the official samples and fees that can exceed the credit line within two years. If you can reach a refundable deposit or a lower-fee unsecured card, compare that first. If you cannot, read your own agreement line by line, pay the full balance every month, and treat any promised credit-limit increase as unconfirmed.
Editorial independence: This analysis uses Continental Finance's official pages and sample agreements, plus independent sources as of October 10, 2026. Card terms change and vary by applicant. This page does not promise approval, a credit score or a credit-limit increase.
